Welcome to the quick and dirty online portfolio of Matt Simpson. He who shows patience will read copy crafted by a professional writer based just outside of Phoenix in Tempe, Arizona. Please enjoy your visit!

Print Advertising Copy – SEAT Magazine
This advertisement appeared in SEAT Magazine, a trade publication from the Association of Luxury Seat Directors. The goal was to communicate Insight’s ability to deliver technology solutions in sports venues by highlighting our relationship with the Cardinals and Diamondbacks. I came up with the concept and wrote all the copy. (View now.)

Direct Mail Copy – HP ADP and Computrace
Insight’s partner HP funded this direct mail piece to raise awareness of Accidental Damage Protection and Computrace among recent notebook buyers. These features are preloaded onto HP notebooks, but must be activated (for a fee) in order to work. I came up with the concept, wrote all the copy, and assisted the designer with imagery. (View now.)

Brochure Copy – Insight Global Capabilities
Insight’s global capabilities brochure was a team effort, and I was responsible for articulating the company’s value propositions around software globally and total solutions in North America and the United Kingdom (see copy on bottom right). I have since written individual brochures for Insight’s North American business and APAC business, both of which are still being designed. (View now.)

Case Study Copy – WhereToLive.com
I played a key role in the re-launch of Insight’s case study program in 2008. I represented the creative team in meetings with internal clients and assisted in the design process. As for the execution itself, I conducted interviews with internal subject matter experts and with case study candidates identified by the strategy team. I handled all writing from start to finish. (View now.)

Magazine Copy – Little League Feature
This clip is completely irrelevant, unless you want proof that I’m not just a techie. This is a page-burning 4,000-word human interest story about Little League baseball. It appeared in the August 2008 issue of DBacks Insider. (View now.)